This project was from creating competitive strategy. We need to establish realistic financial goals for a fashion business, wholesale or retail. We have to construct a business plan that incorporates key elements important for investors, analyze the financial performance of the company and make assumptions based on quantifiable research and statistics.
My group did a business plan for Anthropologie. For this business plan, our main objective was to enter the Chinese market with our home good department which called “Anthropologie Rebirth”. We worked with the fabric manufacturers to created soft goods for our home department with the extra fabric and gave them a chance to be born again.
