For this project, we create a collaboration between Benefit and Mr. Holmes Bakehouse. The main goal of this marketing campaign was to launch the new product “Flour”. Our new product was a translucent powder, in order to have the perfect formula to bake your face and have your makeup look amazing for hours. Our marketing plan was included our main concept, the situation analysis, brand overview, branding, target customer profile, competitor analysis, merchandising strategy, pricing strategy, distribution plan, and promotion strategy.
